As a retailer, you already know how essential it is to get customers through the door.

But, in the day and age of online shopping aka e-commerce, where businesses can sell nationwide, merely having a website is not enough.

You can't just open your virtual front doors and hope for the best.

To ensure that your online store catches the attention of potential shoppers, you must actively market and engage with them wherever they may be.

Did you know that 63 percent of shopping occasions begin online?

This means that no matter where customers are finally making the purchase (online or in brick-and-mortar stores), their journey often starts online.

That’s why you need to have robust, rock solid online presence. By improving the customer experience from the very first step, you have a higher chance of getting customers to buy from your store. #YesPlease

Start by regularly communicating with your customers.

You can email your customers, give them the down low on your latest offers, or communicate with them through social media channels.

Over the past decade, online shopping has gone from being near non-existent to a multibillion-dollar industry. Buying things online has become a common practice among millions of people around the world.

The great news for you is that there are plenty of savvy marketing tactics available to promote your store and increase sales.

Here are 10 effective ways to market your store and attract more customers:

First things first, create a website and optimise it for search engines. This will make it easier for potential customers to find you online.
Have a plan! Develop a strategic content calendar that includes a mixture of emails, social posts, stories, ads, blog articles and promotions to keep your customers engaged and drive traffic and sales.
Make the most of the content given to you by your suppliers. Use as many videos and images as possible across your website, product pages, social media and emails.
Social media is a powerful tool for engaging with potential customers. Regularly engage with them on Facebook and Instagram; make sure to like and follow all the brands you stock. Remember, social media is like a party - you must get out there and talk to everyone!
Optimise your Google My Business listing to improve your local SEO, and ensure your store appears in relevant searches.
Building your email database is crucial. Ask every customer in-store for their email address. Or you could run an email sign-up campaign to grow your database. Remember, your database is GOLD!
Develop a loyalty program to reward repeat customers and encourage them to refer friends and family to your store. This is a great way to build a loyal customer base.
Consistency. Consistency. Consistency. Regularly communicate with your customers using the same tone of voice and branding to build trust and increase sales.
Collaborate with other businesses or influencers in your niche to reach a wider audience and tap into their followers. This is a great way to cross-pollinate customers. Work smarter not harder!
Attend local events or organise your own events to showcase your store and products. This provides an opportunity to interact with potential customers face-to-face and build a personal connection with them. Remember, people buy from people they know, like and trust!

If you want to beat the shop down the road and fill up the local courier van with parcels from your shop, you must implement consistent marketing tactics.

At GEORGE DESIGN, we specialise in creating custom marketing strategies for businesses based in New Zealand. Our team of experts can help you develop a comprehensive digital marketing plan that aligns with your business goals.

Remember, consistent marketing builds sales momentum,
Georgia